Issue - decisions

Attracting new Inward Investment through Promotion of our Historic Assets and development of shared vision for York

04/12/2018 - Attracting new Inward Investment through Promotion of our Historic Assets and development of shared vision for York

Resolved: That;

 

                     i.        The proposed governance structure be endorsed.

 

Reason:     There are many stakeholders involved in shaping a shared vision for York. Examples include education/university, tourism and hospitality, arts and heritage, financial, science, commercial, etc.  To build ongoing engagement it is important these stakeholders and partners have opportunity to provide comment and challenge. The proposed governance structure provides space for different sectors and target audiences to have a role in shaping the vision, whilst progressing conversations to a conclusion.

 

                    ii.        The staged process to develop the shared vision and promotional activity be endorsed.

 

Reason:     We have successfully secured funds from the LCR business rates pilot to increase inward investment and the value of the economy through taking a joined up approach to promoting the city’s strengths and assets.  The project takes a staged approach to ensure we deliver activity based on evidence.  It also encompasses evaluating the impact of activity throughout the duration of the project to leave a framework we can then continue to use once the project concludes.


 

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