Issue - decisions

Resolved:  That Cabinet:

i)             Agrees in principle to pursuing a joined up approach to business development and marketing.

ii)            Agrees to receive a business plan for an independent agency model for delivery early in the New Year.

Reason:     To enable the city to make greater progress in attracting and supporting high value investment to the city, and supporting the growth of the visitor economy, all underpinned by a more efficient and effective approach to marketing and profiling of the city’s offer.