Agenda item

This report provides an update to the Health and Wellbeing Board regarding the engagement approach (public and patient) delivered by Humber and North Yorkshire NHS Integrated Care Board (ICB).

The report also provides an interim summary of the ‘We Need to Talk’ engagement programme that ran across Humber and North Yorkshire from 14 October 2024 to 11 November 2024.

The report was introduced by the Director of Place and presented by the Executive Director of Communications, Marketing and Media relations, NHS Humber and North Yorkshire Integrated Care Board.

The Director of Place noted that following discussion at the previous Board meeting, she had advised that there was a strong case for change in the NHS, and proactive steps towards this were already being taken; the Executive Director of Communications, Marketing and Media relations was the perfect representative to advise how the ICB is doing this and to present early findings.

The Executive Director of Communications, Marketing and Media relations went through the PowerPoint presentation entitled “We Need to Talk: What’s the next Chapter of Our NHS?” which can be found in Annex 1 of this item.

She pulled out several details from the report, strengthening the voice of underrepresented groups. Launching and building a more diverse three tier public membership approach called “Community Voices”.

Linked to this, she advised of an NHS pilot project called “Working Voices”, delivered across the whole area, which supported employers to improve the health and well-being of their their workers. She advised that this also created a community of practice for employers to share with each other what's working what's not. So far this initiative had met with success in Hull and the plan was to broaden this out across York and the wider area.

She discussed the “Insight Bank” to understand who was doing what, which had recently launched and involved some board members, giving insight and intelligence across the system to avoid duplicating activities and to build a repository that everybody can access.

[The Director of Public Health left the meeting at 6:00pm]

The board suggested acknowledging areas where change was needed was admirable, but this was only meaningful if met with a response. They asked what the ICB intended to about the things they have heard people are most concerned about?

The Executive Director of Communications, Marketing and Media relations acknowledged that this was also the message coming from central government, and that reform and acting on this meant difficult decisions or “trade offs”. Consequently they were having a lot of conversations to ensure the right balance was set, while also supplying care for everyone and dispelling myths around where money was being spent.

The board noted the inclusion of Gallows Community Centre in these figures, which was located in Barrowcliff (Scarborough – North Yorkshire) and not the City of York. It was suggested that the figures should be revisited to exclude this inconsistency from York figures going forward.

On the slide about “What’s most important to people in York” the board noted the scale went up to 1400 and if there has only been approximately 200 responses from York, it meant only 10% of the responses across the six places were actually from York. It was suggested the Board work to drive up participation in this survey next time.

Three different levels of membership had been identified, which would allow people to be proactively engaged by the ICB – face to face, surveys. The board asked for the engagement details to be included with these minutes:

Get Involved with Humber and North Yorkshire Health and Care Partnership:

https://humberandnorthyorkshire.org.uk/getinvolved/

Humber and North Yorkshire Health and Care Partnership Engagement Hub: https://humbernorthyorkshire.engage-360.co.uk/

The Executive Director of Communications, Marketing and Media stressed that this initiative was not necessarily about new buildings, people or infrastructure but about better customer service.

The board suggested presenters from the ICB come back to a future meeting to present an update on progress made regarding the areas discussed based on all of this information.