Issue - meetings

The report outlines the York Tourism Strategy that the Tourism Advisory Board (“TAB”) have developed with industry partners, considers its strategic fit with the Council Plan Priorities, and recommends that Executive ask Full Council to adopt the strategy on behalf of the city. 

Recommended:

                         i.         Thanked the Tourist Advisory Board (TAB) for their work in preparing a new York Tourism Strategy and recommended the strategy to Full Council so that it can be adopted on behalf of the city.

Resolved:   To recognise the work undertaken by TAB and

industry partners in preparing the strategy, and to support the growth of the York economy and the Council’s priorities of affordability, environment, equalities and human rights, and health and wellbeing.

Resolved:

                        ii.         Noted the YNYLVEP status and the requirement to work collaboratively with North Yorkshire Council to prepare a YNY LVEP Year 1 Growth Action Plan and a framework which aligns the York Tourism Strategy and the North Yorkshire Destination Management Plan by 31st March 2024; and

                      iii.         Delegated the sign off for York input to the collaborative work on the YNYLVEP Growth Action Plan/YNYLVEP Framework, and any subsequent modifications and/or extensions thereto, to the Corporate Director of Place (and their delegated officers) in consultation and input with other Directors (and their delegated officers) where required.

Reason:     To enable collaborative work on the YNLVEP to

continue with North Yorkshire Council and Make It York.

Officers introduced the report and confirmed that the strategy was a partnership piece of work with city partners and asked that the Executive recommend it to Council to approve on behalf of the city. They noted that a section on the Local Visitor Economy and Partnerships should have been included, it was confirmed that York and North Yorkshire had been successful in their bid to be recognised as a LVEP partnership, LVEP work will see the Council match its tourism strategy with the emerging Combined Authority.

The Executive Member for Economy and Transport thanked partners for their work in developing the strategy.

Resolved:

                         i.         Noted the YNYLVEP status and the requirement to work collaboratively with North Yorkshire Council to prepare a YNY LVEP Year 1 Growth Action Plan and a framework which aligns the York Tourism Strategy and the North Yorkshire Destination Management Plan by 31st March 2024; and

                        ii.         Delegated the sign off for York input to the collaborative work on the YNYLVEP Growth Action Plan/YNYLVEP Framework, and any subsequent modifications and/or extensions thereto, to the Corporate Director of Place (and their delegated officers) in consultation and input with other Directors (and their delegated officers) where required.

Reason:     To enable collaborative work on the YNLVEP to

continue with North Yorkshire Council and Make It York.