Issue - meetings

This report provides the Executive Member with an update about governance arrangements on promotional activity to support the Economic Strategy and increase inward investment and the value of the economy.

Resolved: That;

                     i.        The proposed governance structure be endorsed.

Reason:     There are many stakeholders involved in shaping a shared vision for York. Examples include education/university, tourism and hospitality, arts and heritage, financial, science, commercial, etc.  To build ongoing engagement it is important these stakeholders and partners have opportunity to provide comment and challenge. The proposed governance structure provides space for different sectors and target audiences to have a role in shaping the vision, whilst progressing conversations to a conclusion.

                    ii.        The staged process to develop the shared vision and promotional activity be endorsed.

Reason:     We have successfully secured funds from the LCR business rates pilot to increase inward investment and the value of the economy through taking a joined up approach to promoting the city’s strengths and assets.  The project takes a staged approach to ensure we deliver activity based on evidence.  It also encompasses evaluating the impact of activity throughout the duration of the project to leave a framework we can then continue to use once the project concludes.

The Executive Member considered a report which provided an update about the governance arrangements on promotional activity to support the Economic Strategy and increase inward investment and the value of the economy.

The Head of Communications outlined the report. She provided clarification on why some of the information contained in the Annexes had been exempted. In response to a question from the Executive Member it was confirmed that the tender document for the procurement of the agency to undertake the work could be made available to the public online (along with the papers for the Decision Session). The Head of Communications was asked and confirmed that the City narrative partnership group  and City partnership group were the same group and she went on to explain how different organisations would be selected for the steering groups and city partnership narrative group.

Resolved: That;

                     i.        The proposed governance structure be endorsed.

Reason:     There are many stakeholders involved in shaping a shared vision for York. Examples include education/university, tourism and hospitality, arts and heritage, financial, science, commercial, etc.  To build ongoing engagement it is important these stakeholders and partners have opportunity to provide comment and challenge. The proposed governance structure provides space for different sectors and target audiences to have a role in shaping the vision, whilst progressing conversations to a conclusion.

                    ii.        The staged process to develop the shared vision and promotional activity be endorsed.

Reason:     We have successfully secured funds from the LCR business rates pilot to increase inward investment and the value of the economy through taking a joined up approach to promoting the city’s strengths and assets.  The project takes a staged approach to ensure we deliver activity based on evidence.  It also encompasses evaluating the impact of activity throughout the duration of the project to leave a framework we can then continue to use once the project concludes.