Issue - meetings

This report proposes promotional activity to be undertaken at the Leeds Bradford International Airport (LBIA) as part of the city’s efforts to maximise access to international markets.

Resolved:           That Cabinet agree the Economic Infrastructure bid of £85K for the promotional activity with Leeds Bradford International Airport, as detailed in the report.

Reason:              To maximize access to international markets and meet the city’s ambitions of being a top 5 UK city and top 10 European city by 2015.

Consideration was given to a report which set out details of promotional activity to be undertaken at Leeds Bradford International Airport (LBIA) as part of the city’s efforts to maximize access to international markets. A business case at Annex A to the report set out further details of the proposals together with proposed outcomes and outputs.

The promotion would initially involve the provision of £10k funding from the Economic Infrastructure Fund (EIF) for the development of a campaign to promote the City of York as a destination to visit, do business and study. This would be followed by a further £75k per annum over 4 years to roll out the campaign, depending on the results of monitoring and evaluation. Contributions would also be sought from partner organisations across the city.

The Cabinet Leader made reference to the earlier speaker’s comments, in relation to the transport links between the city and the airport, referring to previous operational issues. He confirmed  that work was ongoing with other authorities to reinstate this link; this would however be in the medium to longer term.

Resolved:           That Cabinet agree the Economic Infrastructure bid of £85K for the promotional activity with Leeds Bradford International Airport, as detailed in the report. ^1.

Reason:              To maximize access to international markets and meet the city’s ambitions of being a top 5 UK city and top 10 European city by 2015.