Decision details

York Tourism Strategy

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Decision Maker: Executive

Decision status: Decision Made

Is Key decision?: Yes

Is subject to call in?: Yes

Purpose:

Purpose of the Report:
The report will outline the Tourism Strategy that York’s Tourism Advisory Board (TAB) have developed with industry partners, consider its strategic fit with Council Plan Priorities, and recommend that Executive ask Full Council to adopt the strategy on behalf of the city. It will also update Executive on the joint work with North Yorkshire Council, Make it York and the shadow Combined Authority to establish a York & North Yorkshire Local Visitor Economy Partnership (YNY LVEP) for York and North Yorkshire and the collaborative arrangements in place for developing and implementing that LVEP.

The Executive will be asked: .
• Thank the Tourism Advisory Board for their work in preparing a new Tourism Strategy for the city and recommend the strategy to Full Council so that it can be adopted on behalf of the city
• Note the requirement to work collaboratively with North Yorkshire Council to prepare a YNY LVEP Year 1 Growth Action Plan and a framework which aligns the York Tourism Strategy and the North Yorkshire Destination Management Plan by 31 March 2024
Delegate the sign off for York input to the collaborative work on the LVEP Growth Action Plan/LVEP Framework to the Director of Housing, Economy and Regeneration.

Decision:

Recommended:

i. Thanked the Tourist Advisory Board (TAB) for their work in preparing a new York Tourism Strategy and recommended the strategy to Full Council so that it can be adopted on behalf of the city.

Resolved: To recognise the work undertaken by TAB and

industry partners in preparing the strategy, and to support the growth of the York economy and the Council’s priorities of affordability, environment, equalities and human rights, and health and wellbeing.

Resolved:

ii. Noted the YNYLVEP status and the requirement to work collaboratively with North Yorkshire Council to prepare a YNY LVEP Year 1 Growth Action Plan and a framework which aligns the York Tourism Strategy and the North Yorkshire Destination Management Plan by 31st March 2024; and

iii. Delegated the sign off for York input to the collaborative work on the YNYLVEP Growth Action Plan/YNYLVEP Framework, and any subsequent modifications and/or extensions thereto, to the Corporate Director of Place (and their delegated officers) in consultation and input with other Directors (and their delegated officers) where required.

Reason: To enable collaborative work on the YNLVEP to

continue with North Yorkshire Council and Make It York.

Report author: Simon Brereton

Publication date: 22/02/2024

Date of decision: 20/02/2024

Decided at meeting: 20/02/2024 - Executive

Effective from: 28/02/2024

Accompanying Documents: