Decision details

Purpose of the report: To provide the Executive Member with an update on promotional activity to support the Economic Strategy and increase Inward Investment to the City.

The Executive Member will be asked to note the content of the report and the proposed way forward.

Resolved: That;

                     i.        The proposed governance structure be endorsed.

Reason:     There are many stakeholders involved in shaping a shared vision for York. Examples include education/university, tourism and hospitality, arts and heritage, financial, science, commercial, etc.  To build ongoing engagement it is important these stakeholders and partners have opportunity to provide comment and challenge. The proposed governance structure provides space for different sectors and target audiences to have a role in shaping the vision, whilst progressing conversations to a conclusion.

                    ii.        The staged process to develop the shared vision and promotional activity be endorsed.

Reason:     We have successfully secured funds from the LCR business rates pilot to increase inward investment and the value of the economy through taking a joined up approach to promoting the city’s strengths and assets.  The project takes a staged approach to ensure we deliver activity based on evidence.  It also encompasses evaluating the impact of activity throughout the duration of the project to leave a framework we can then continue to use once the project concludes.