Decision details
Delivering Marketing, Culture, Tourism and Business Development for the City of York
Decision Maker: Executive
Decision status: Decision Made
Is Key decision?: No
Is subject to call in?: Yes
Decision:
Resolved: That Cabinet:
i) Agrees in principle to pursuing a joined up approach to business development and marketing.
ii) Agrees to receive a business plan for an independent agency model for delivery early in the New Year.
Reason: To enable the city to make greater progress in attracting and supporting high value investment to the city, and supporting the growth of the visitor economy, all underpinned by a more efficient and effective approach to marketing and profiling of the city’s offer.
Publication date: 05/11/2013
Date of decision: 05/11/2013
Decided at meeting: 05/11/2013 - Executive
Effective from: 08/11/2013
Accompanying Documents: