Decision details

Purpose of Report: To review the future relationship with Welcome to Yorkshire and consider a request for funding to support the delivery of the Welcome to Yorkshire short-term business plan which will strengthen Partnership working between Welcome to Yorkshire, Make it York and CYC ensuring that Welcome to Yorkshire actively participate in the development of a York Tourism Strategy and support our autumn Tourism recovery plan.

the Executive will be asked to consider the request for funding to support the delivery of the Welcome to Yorkshire short-term business plan.

Resolved:  (i)      That a contribution of £55,378 be made to Welcome to Yorkshire, funded from the council’s share of the estimated final surplus balance from the 2019/20 North and West Yorkshire Business Rates Pool, to support delivery of the WTY short-term business plan in 2020/21 and the outputs, outcomes, governance and monitoring arrangement set out in Annex B to the report.

                   (ii)      That the proposal to further strengthen partnership working, and better reflect the pivotal relationship between York and Yorkshire in tourism promotion, be approved.

                   (iii)     That it be noted that York’s tourism sector relies on both Welcome to Yorkshire and Make it York to promote the city, and that the two organisations are mutually dependent in their work to promote York and Yorkshire to potential visitors.

Reason:     To provide funding to enable WTY to continue trading in the current year, subject to performance assessments against the Service Level Agreement, promote better joint working, and promote a clearer relationship between WTY and MiY which avoids duplication of effort.