Outside body

Make It York Board


Make It York (MIY) is formally a ‘destination management organisation’ (DMO) but could also be described as a ‘marketing development company’. 

MIY brings together 4 activities across the city:

·        Visit York

·        City centre and events

·        Market management

·        Culture


The rationale behind the creation of MIY was:

·        to reduce duplication and improve efficiency.

·        to provide a cohesive, ‘joined up’ approach to the task of promoting and developing York.

·        to develop a more commercial approach to traditional public sector led activities e.g. festivals and events.


The company is structured around the idea of serving 4 key customer groups:

·         Residents

·         Tourists

·         Students

·         Existing York businesses


MIY is a company with one shareholder: City of York Council (CYC). The remaining revenue comes from Visit York membership activity and from developing additional products and services.  A key requirement of MIY is to become increasingly commercial and reduce the reliance on public sector subsidy.

MIY is a classic ‘public/private sector partnership’.  The relationship between MIY and CYC is cemented by a ‘service level agreement’ (SLA). This sets out some clear objectives for MIY to achieve and is a public document. The SLA will be reviewed formally each year.

Staff are based at offices at 21 Parliament Street and 5 Silver Street in York.

The Board is drawn from across the private and public sectors.  Members of the Board are:

·        Mark Fordyce (MD, York Data Services and Acting Chair, MIY)

·        Sarah Loftus (MD, MIY)

·        Professor Chris Bailey (Cultural Policy Consultant)

·        Andy Laslett (City of York Council)

·        David Horne (MD, LNER)

·        Joan Concannon (Director of External Relations, University of York)

·        Richard France (MD, Oakgate Group)

·        Dame Julia Unwin (Chair, York St John Uni Governors)

·        Judith McNicol (Director, NRM)

·        Cllr P Kilbane

·        Cllr D Smalley


There are also 2 advisers to the Board:

·        James Farrar (York, North Yorkshire and East Riding LEP)

·        Lyndsey Turner Swift (VisitEngland)


City of York Council is not responsible for the content of any external link.


Contact information

Sarah Loftus
Managing Director

Make It York
21 Parliament Street

Phone: 01904 554464

Website: www.makeityork.com

York City is not responsible for the content of any external link

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