Issue - meetings

This report outlines the current position in respect of fleet branding and asks the Cabinet Member to consider recommendations regarding the livery of City of York Council vehicles.

RESOLVED:       (i)      That the vehicle livery and branding

scheme, as outlined the report and including exceptions, be approved and used for all new vehicles.

                             (ii)      That, where possible, practical and

affordable, existing vehicles with an expected future life of more than 12 months be aligned with the livery and branding policy.

REASON:            To ensure a consistent use of the council’s brand and to identify the services it provides.

The Cabinet Member considered a report that outlined the current position with fleet branding and made recommendations to the Cabinet Member on the livery of City of York Council vehicles.

Officers went through the proposals.  The Cabinet Member noted that the recommendation was that the vehicle livery and branding would be used for all new vehicles.  In respect of existing vehicles, changes would only be made if they could be implemented at minimal cost.

The Cabinet Member sought clarification as to how the livery linked with other aspects of corporate branding.  Officers explained that fleet branding formed one section of the Corporate Branding Policy that had been adopted in 1996.  The Cabinet Member requested that she be briefed on the policy and suggested that it was also important that issues such as the branding for the new trading company were not considered in isolation but took account of the corporate branding. 

RESOLVED:       (i)      That the vehicle livery and branding

scheme, as outlined the report and including exceptions, be approved and used for all new vehicles.

                             (ii)      That, where possible, practical and

affordable, existing vehicles with an expected future life of more than 12 months be aligned with the livery and branding policy.

REASON:            To ensure a consistent use of the council’s brand and to identify the services it provides.